A Short-Form Video Format-Selection Report. SABI OS | The MESSAGE Pillar of the Autonomy Code | Prepared for the Ebi profile | Version 1.0 | July 2026. DK Jonah, Knowledge Architect | The NO GraGra Practice | The Autonomy Code.
Purpose. This report establishes one repeatable method for answering a single question before any short-form video is recorded: for this message, what is the right video to make?
Status. This is not a new initiative. It is the format-selection layer sitting on top of an existing body of work: the NoGraGra Content Formula (Jaga Jaga to The Signal), the Jaga Jaga Guide, The One Minute Game, the Content Planner, the Instagram Compass, the Content Playbook, the Creative Recovery Guide, and the 7-11-4 TOP FOUR engagement standard.
Accessibility standard applied. Pastel section bands, selective bolding of key terms, generous white space and deliberately split tables are functional requirements of this document, not stylistic preferences.
1. Executive summary
Begin with the message, not the format. This report routes each message to two or three recommended formats. For the Ebi profile, a credible but under-leveraged expert with an understated register, the principal formats are the FaceTime talking-head, the myth-correction, the framework reveal, the client-question answer, the annotated read and The Signal interview. These build trust without requiring performance.
The organising spine already exists. The NoGraGra Content Formula states: “The formula has two phases. The first is called Jaga Jaga. The second is called The Signal. Together they are not a content strategy. They are a content becoming. You do not start at The Signal. You earn it.” Every format in this report is classified as JagaJaga (muscle-building, low-stakes) or Signal (on record, message-carrying).
Scope of the library. Sixty-plus formats are catalogued across seven tables, each rated for message job, production effort, energy cost and suitability for the profile. The thirty-seven formats circulated by @jyedezylva are credited as stimulus material only; the library extends well beyond them, as instructed.
Governing philosophy. NoGraGra: slow first, then precise. Sustainability is prioritised over volume, and autonomy over algorithm-chasing.
2. Source documents and provenance
The following documents were located and reviewed. Each is identified with a note on how this report continues and extends it.
| Document | Contents | How this report extends it |
|---|---|---|
| NoGraGra Content Formula | The canonical Jaga Jaga to Signal spine: two named phases, the Two Phases at a Glance table, the Six Signal Questions, and the graduation diagnostic. | Serves as the backbone. The entire library is organised on the JagaJaga–Signal axis using existing vocabulary; no competing terms have been introduced. |
| JagaJaga Guide | Eight-week self-guided framework. Vehicle: the One Minute Video. Three phases: Daily Habit, Self-Reflection, External Observation. | Supplies the JagaJaga classification. The One Minute Video remains the entry point for every core format. |
| JagaJaga Worksheet | Eight-week companion: daily log, weekly reflection, graduation assessment. | The Tracking Table (Section 11) is modelled on this logging rhythm. |
| The One Minute Game | The generator mechanism: choose a topic, set a sixty-second timer, record, listen back, share optionally, schedule the next. Principle: documenting rather than creating. | Identified as the One-Minute Content Generator. Section 8 specifies its integration point. |
| Content calendar / DIY Content Planner | Posting-schedule grids, Monthly Goals, Categories of Content with code key (VA, BA, CV, PR, Q, PA), task grid, promotional plan. | The Video Planner (Section 7) extends this document. Existing fields are retained; format-selection columns are added. |
| Content compass V1 (Instagram Compass) | 2021 guide: ABC clarity (Audience, Brand, Content), content pillars, post types, problem and objection banks. | The message-job classification is aligned to the Compass’s problem-first logic. |
| Content Playbook | Content laddering: one insight to a sixty-second clip, a long-form essay, an email sequence, audio, and a social quote. | Identified as the Repurposing asset. Section 9 extends it across the four 7-11-4 locations. |
| Olu Engagement Scope TOP FOUR | The 7-11-4 definition (seven hours, eleven touchpoints, four locations: Social x2, Email, Website) and the Teach–Tell–Trust–Invite arc. | Section 10 maps format accumulation against this standard. |
| Creative Recovery Guide | Programme context: the twelve Creative Weights, the six D’s of Burden Release, the seven-day challenge. | The FaceTime-call video taught within this programme is elevated to a core format. |
| Inside SABI call, 6 June 2025 | The FaceTime-style teaching: speaking to an audience of one, unscripted, at eye-level close-up. Framed as a second level to the initial Jaga Jaga videos. | Primary source for the FaceTime talking-head definition. |
| The Knowledge Ledger | Master index. Confirms DIY Branding (Canva), the Instagram Compass and Marathon, Content that Converts, and the DIY Content Planner. | Used to confirm provenance and intellectual property status of each named asset. |
2.1 Outstanding decisions
Four assets referred to in the briefing were not located as discrete documents. The following decisions are required.
| Asset named | Finding | Decision required |
|---|---|---|
| The Video Planner | No standalone document under this title. Closest match: the Content calendar / DIY Content Planner. | Approve Section 7 as the canonical Video Planner, extending rather than replacing the existing planner. |
| The One-Minute Content Generator | No document under this exact title. The mechanism resides in The One Minute Game. | Confirm that The One Minute Game is formally adopted as the One-Minute Content Generator. Recommended: the mechanism matches the description precisely. |
| Repurposing Content | No standalone document. The laddering logic resides in the Content Playbook. | Confirm that Section 9 is built on the Content Playbook. |
| DIY Branding | Exists as a Canva programme rather than a document. | Credited and linked; not reproduced in this report. |
| Naming | Working notes contain an alternative designation for this method. | Confirm whether this tool receives its own name or remains “Choosing the Format for Your Message” within the MESSAGE pillar. This draft assumes the latter. |
3. Continuity statement
This report is the next instalment in an established sequence, not a new departure. The constituent parts already exist. What has been absent is a single, calm method for selecting between them.
The tool sits within SABI OS, inside the MESSAGE pillar of the Autonomy Code (Identity, Message, Strategy, Relationships, Resources). Its spine is drawn from the NoGraGra Content Formula; its muscle-building phase from the Jaga Jaga Guide; its engine from The One Minute Game; its planning grid from the Content Planner; its pillars from the Instagram Compass; its repurposing logic from the Content Playbook; and its distribution shape from the 7-11-4 TOP FOUR standard. The FaceTime-call video taught within Creative Recovery is treated as a first-class format.
3.1 Intellectual property notice
The thirty-seven format list is the work of @jyedezylva and is used here as stimulus material only, never as the boundary of the library.
The intellectual property of Victor Ekpo Bassey, the Trust Amplifier, the 6P Trust Sequence, the Way Equation, WayHouse and the 5 Dials, is his, is attributed to him, and is not presented as DK Jonah’s work.
JagaJaga, JagaJaga to Signal, The One Minute Game, the Video Planner, DIY Branding, the Instagram Compass, the Content Playbook, Creative Recovery, GROWTH Goals, Power of One, Decisions That Work, the Locators, LifeSync, SABI OS and the Autonomy Code are the intellectual property of DK Jonah.
4. The Jaga Jaga to Signal spine
This report uses existing vocabulary, quoted from the NoGraGra Content Formula:
Content without character is noise. Character without credibility is just personality.
Jaga Jaga is defined as the mess that precedes clarity, the noise before the signal. Its energy is that of a FaceTime call with yourself. Its purpose is to build the muscle, establish the habit and find the nerve. It is low-stakes and private-safe.
The Signal is what cuts through: clear, directional and specific. Its spirit sentence is “This is what I see that nobody else is saying.” Its energy is that of a FaceTime call with the world. Its purpose is to go on record and build compounding credibility.
| JagaJaga formats | Signal formats | |
|---|---|---|
| Job | Build camera comfort and creative identity | Carry a message and build credibility |
| Stakes | Low; private or public; disposable | On record; a credibility asset retained |
| Energy | FaceTime with yourself | FaceTime with the world |
| When used | Weeks one to eight, or whenever nerve requires rebuilding | After graduation, when there is something to say |
Graduation gate. Recording no longer feels like a significant event; recordings can be reviewed without deletion; sixty seconds can be sustained without losing the thread; two distinctive qualities can be named; there is readiness to create with intention. When three or more conditions are met, The Signal has been earned.
Operating rule. Select a JagaJaga format when the objective is practice. Select a Signal format when the objective is to be understood. Most core formats operate in either mode: the same talking-head is JagaJaga during a practice run and Signal when it carries a substantive argument.
5. The master format library
Reading the verdict column. Core indicates a natural fit for the understated register and should be used frequently. Occasional indicates usefulness for specific messages or variety. Skip indicates a performative or high-energy format unsuited to the profile, catalogued for completeness. Energy cost is rated from 1 (restful) to 5 (draining). Formats drawn from the stimulus list are marked [37]; all others have been added, in accordance with the instruction not to limit the library.
Table A. Talking and direct-to-camera
The principal category for understated experts. Face-trust explains why low-production talking-to-camera performs.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| FaceTime talking-head | Speaking to one person as on a casual video call; eye-level close-up, unscripted | Both | Trust | A real, thinking person | Low | 2 | Core |
| Talking head [37] | Straight to camera, one idea | Both | Awareness / Trust | Clarity of thought | Low | 2 | Core |
| Yapping / long talking-head | Extended casual monologue on one theme | Signal | Trust | Depth and stamina of thinking | Low | 3 | Occasional |
| Walk and talk [37] | Speaking to camera while walking | JagaJaga | Awareness | Ease | Low | 2 | Occasional |
| Car rant [37] | Speaking from the car | JagaJaga | Awareness | Candour | Low | 2 | Skip |
| Hot take [37] | A concise contrarian opinion | Signal | Awareness | Point of view | Low | 3 | Occasional |
| Unpopular but true | A quiet contrarian claim, calmly defended | Signal | Trust | Independent judgement | Low | 3 | Core |
| The prediction | A forecast for the field | Signal | Awareness | Foresight | Low | 2 | Occasional |
| The definition | Defining one term properly | Signal | Trust | Precision | Low | 1 | Core |
| Mistake confession | An error acknowledged and examined | Both | Trust | Honesty | Low | 3 | Occasional |
| Get ready with me [37] | Talking while preparing | JagaJaga | Awareness | Relatability | Low | 2 | Skip |
| Day in the life [37] | Chronological montage of a day | JagaJaga | Awareness | Access | Medium | 3 | Skip |
| Vlog [37] | Personal video diary | JagaJaga | Awareness | Personality | Medium | 3 | Skip |
Table B. Screen, document and whiteboard
Thinking made visible on the surface.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| Annotated document read | Reading and marking up an essay or notes on screen | Signal | Trust | Depth of written thinking | Low | 2 | Core |
| Reading aloud from an essay | Voice over a still or scrolling text | Signal | Trust | Authorship, calm authority | Low | 1 | Core |
| Screen share [37] | Screen recording with explanation | Signal | Trust | Real work, not theory | Low | 2 | Core |
| Screen-share teardown | Critiquing a page or asset live | Signal | Trust | Diagnostic skill | Medium | 3 | Occasional |
| Green screen [37] | Speaking in front of an article or screenshot | Both | Awareness / Trust | Source-backed opinion | Low | 2 | Occasional |
| Whiteboard [37] | Drawing the idea while explaining | Signal | Trust | Structured thinking | Medium | 3 | Core |
| The whiteboard map | Mapping a system visually | Signal | Trust | Systems thinking | Medium | 3 | Occasional |
| Single-slide explainer | An entire idea on one slide | Signal | Trust | Distillation | Low | 2 | Core |
| Notes app [37] | Typed notes read aloud | JagaJaga | Awareness | Immediacy | Low | 1 | Occasional |
| Pen and paper [37] | Writing or sketching to camera | JagaJaga | Trust | Craft | Low | 2 | Occasional |
| Tool demonstration | A tool or method shown in use | Signal | Conversion | Practical usefulness | Medium | 3 | Occasional |
| Numbers breakdown | Walking through a data point or chart | Signal | Trust | Rigour | Medium | 3 | Occasional |
Table C. Teaching and framework
Where proprietary intellectual property becomes visible.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| The framework reveal | Naming and walking through a framework | Signal | Trust | Ownership of a method | Medium | 3 | Core |
| Behind the framework | Why the framework exists and how it was built | Signal | Trust | Depth of thinking | Low | 3 | Core |
| Myth-correction | Correcting a common misconception | Signal | Trust | Expertise, discernment | Low | 2 | Core |
| The comparison | Contrasting two approaches | Signal | Trust | Judgement | Low | 2 | Core |
| Video breakdown [37] | A topic broken into steps | Signal | Trust | Teaching skill | Medium | 3 | Core |
| List reveal [37] | A rapid enumerated list | Both | Awareness | Usefulness | Low | 2 | Occasional |
| Tier list [37] | Ranking items within the field | Signal | Awareness | Opinionated expertise | Low | 3 | Occasional |
| Expert rating [37] | Rating examples within the field | Signal | Trust | Authority | Low | 3 | Occasional |
| Slideshow [37] | Narration over slides | Signal | Trust | Structure | Medium | 2 | Occasional |
| Ritual of the work | Demonstrating how the work is actually done | Both | Trust | Craft, process | Low | 2 | Occasional |
| Process timelapse | An accelerated record of a task | JagaJaga | Awareness | Effort made visible | Medium | 2 | Occasional |
Table D. Response and conversation
Answering genuine questions is among the highest-trust formats available to a credible expert.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| Client-question answer | Answering a question clients genuinely ask | Signal | Conversion | Real problems solved | Low | 2 | Core |
| Anonymised message answer | Answering a reader’s message, anonymised | Signal | Trust | Responsiveness, relevance | Low | 2 | Core |
| The objection handler | Addressing a hesitation directly | Signal | Conversion | Commercial maturity | Low | 3 | Core |
| Comment reply [37] | A video reply to a comment | Both | Trust | Attentiveness | Low | 2 | Occasional |
| Stitch [37] | Clipping another’s video, then responding | Signal | Trust | Perspective in dialogue | Low | 3 | Occasional |
| Duet [37] | Side-by-side response | Both | Awareness | Engagement | Low | 3 | Skip |
| Reaction [37] | Reacting to content | JagaJaga | Awareness | Personality | Low | 3 | Skip |
| Recommended course of action | Direct advice on a stated situation | Signal | Conversion | Applied expertise | Low | 2 | Core |
| Live diagnosis | Diagnosing a real case publicly | Signal | Trust | Confidence, mastery | High | 4 | Occasional |
| Point to the caption [37] | Gesturing to on-screen text | JagaJaga | Awareness | — | Low | 1 | Skip |
Table E. Story and personal
Story deepens connection; for this profile it must remain purposeful rather than performative.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| Story time [37] | Telling a relevant story | Signal | Trust | Humanity, lesson | Low | 3 | Occasional |
| The mini case study | One client journey, anonymised | Signal | Conversion | Results | Medium | 3 | Core |
| Before and after [37] | Demonstrating a transformation | Signal | Conversion | Proof of change | Medium | 2 | Occasional |
| The archive resurface | Re-sharing an earlier insight with new framing | Both | Trust | Consistency over time | Low | 1 | Core |
| Photo dump [37] | A montage of stills | JagaJaga | Awareness | Texture | Low | 1 | Skip |
| Text messages / tweet on screen [37] | Screenshot of a conversation or post | JagaJaga | Awareness | Relatability | Low | 1 | Skip |
| Role play / POV skit [37] | An acted scenario | JagaJaga | Awareness | Creativity | Medium | 4 | Skip |
| Scene switch [37] | A visual transition device | JagaJaga | Awareness | Production flair | Medium | 3 | Skip |
| Street interview [37] | Vox pop conducted in public | Signal | Awareness | Range | High | 4 | Skip |
Table F. Proof and authority
Evidence that compounds trust; the Signal end of the spectrum.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| The Signal interview | Interview format with questions on screen; the Six Signal Questions | Signal | Trust | A full authority asset retained | Medium | 3 | Core |
| Testimonial in context | A client result framed by the problem it solved | Signal | Conversion | Outcomes | Medium | 2 | Core |
| Podcast clip [37] | An extract from a longer conversation | Signal | Trust | Depth, third-party validation | Low | 2 | Core |
| Diagnosis in public | Diagnosing a common problem on record | Signal | Trust | Mastery | Medium | 3 | Occasional |
| Voiceover b-roll [37] | Narration over footage | Both | Awareness | Polish without on-camera presence | Medium | 1 | Core |
| Audio over a still | Voice over a single still image | JagaJaga | Trust | Intimacy, minimal production | Low | 1 | Core |
| Text wall [37] | Full-screen text, read aloud | JagaJaga | Awareness | Idea density | Low | 1 | Occasional |
Table G. Trend, curation and collaboration
Predominantly Occasional or Skip for this profile; catalogued for completeness.
| Format | Description | JJ / Signal | Job | Proves | Effort | Energy | Verdict |
|---|---|---|---|---|---|---|---|
| Timely commentary | Measured comment on a current development | Signal | Awareness | Relevance | Low | 2 | Occasional |
| Collaboration clip | An extract from a conversation with a peer | Signal | Trust | Association, range | Medium | 3 | Occasional |
| Quote carousel [37] | A line rendered as a shareable card | Both | Awareness | Distilled thinking | Low | 1 | Core |
| Tweet carousel [37] | A thread converted into cards | Both | Awareness | Idea density | Low | 1 | Occasional |
| Trending audio format | A message set to a trending sound | JagaJaga | Awareness | Reach | Low | 3 | Skip |
| Trend-driven skits | Participation in platform trends | JagaJaga | Awareness | — | Medium | 4 | Skip |
Note on face-trust. The reason so many low-production, understated formats are rated Core is that seeing and hearing a real person is precisely what builds trust in an environment of AI-generated content. Talking-head and FaceTime formats act as a counterbalance to audience uncertainty about what has been automated. Production value is not the requirement; recognisable, calm presence is.
6. The decision path
Work through the following steps in order. Begin with the message; conclude with two or three formats.
Step one. State the message in a single sentence: “The one thing this video must make land is ______.”
Step two. Identify the message’s job. Select one: Awareness (help them find me or see the problem); Trust (help them believe I know this); Conversion (help them take the next step).
Step three. Route by job.
| If the job is | And the message is | Recommended formats (select two or three) |
|---|---|---|
| Awareness | A fresh point of view | Myth-correction; measured hot take; the definition |
| Awareness | A named problem in the field | The Signal interview (Question 1); timely commentary; framework reveal |
| Trust | “Here is how I think” | FaceTime talking-head; annotated document read; the whiteboard map |
| Trust | “Here is my method” | Framework reveal; behind the framework; screen-share teardown |
| Trust | “Here is proof this works” | Mini case study; podcast clip; testimonial in context |
| Conversion | “Here is what working with me looks like” | Client-question answer; objection handler; recommended course of action |
| Conversion | “Here is your next step” | Anonymised message answer; tool demonstration; The Signal interview (Questions 5 and 6) |
Step four: filter by energy. Where available energy is low (1 to 2), restrict selection to low-energy core formats: audio over a still, reading aloud from an essay, quote carousel, the definition. A high-energy format should never be forced on a low-energy day; that is the inverse of NoGraGra.
Step five: confirm mode. If the objective is practice, operate in JagaJaga mode, which is private-safe. If the objective is to state something meant, operate in Signal mode, which is on record.
The Six Signal Questions serve as a message-finder whenever selection stalls:
- What is the real problem in your industry that most people are not talking about honestly?
- What do most people get wrong about your work?
- What do you see that others consistently miss?
- What is your approach, and why does it work where others fall short?
- What does it look like when someone works with you?
- What shift do you want to create, and why does it matter to you personally?
7. The Video Planner, extended
The existing Content Planner already carries posting-schedule grids, Monthly Goals, Categories of Content with the code key (VA, BA, CV, PR, Q, PA), the task grid and the promotional plan. All of this is retained. The Video Planner adds a format-selection front-end so that a scheduled slot becomes a specific, message-carrying video. New columns are shown in bold.
| Slot | Message | Format | JJ / Sig | Job | Hook (first 3 sec) | Code | Location | Energy | Status |
|---|---|---|---|---|---|---|---|---|---|
| Monday | |||||||||
| Wednesday | |||||||||
| Friday |
Alignment with the monthly arc. The TOP FOUR four-week rhythm of Teach, Tell, Trust and Invite is retained. Week one favours teaching formats (framework reveal, myth-correction); week two, story (mini case study, archive resurface); week three, proof (Signal interview, podcast clip); week four, invitation (client-question answer, objection handler). The planner functions as a map rather than a contract.
8. The One-Minute Content Generator, integrated
Once a format has been selected, The One Minute Game produces the sixty-second piece. It integrates at a single point:
Format selected (Section 6) → sixty-second timer set → The One Minute Game generates the piece → logged in the Video Planner (Section 7).
The mechanism. Select a topic; set a timer for sixty seconds; record the first minute; listen back; share, optionally; schedule the next. The governing principle is documenting rather than creating: low pressure, spontaneous, unpolished, authentic.
Application by mode. For JagaJaga formats, the Game constitutes the entire output. For Signal formats, the sixty-second piece becomes the draft: the raw take is subsequently shaped into the on-record version. A Game recording answering Signal Question 3, for instance, becomes the spine of a Signal interview clip.
This preserves the Creative Recovery origin: the FaceTime-call style, speaking to an audience of one, unscripted, at eye-level close-up, remains the default delivery for every Game recording.
9. Repurposing table
The Content Playbook already establishes content laddering. Below, that logic is mapped to formats across the four 7-11-4 locations.
| Source (one piece) | Social 1 (IG / TikTok) | Social 2 (LinkedIn) | Website | |
|---|---|---|---|---|
| One Signal interview | Three to five FaceTime talking-head clips; one quote carousel | One framework-reveal clip; one text carousel | One “behind the framework” email | Embedded interview and transcript essay |
| One long-form essay | Reading-aloud clip; quote card | Annotated document read; numbers breakdown | Three to four laddered emails | The essay itself |
| One client outcome | Before and after, or mini case study | Testimonial in context; objection handler | Case-study email | Case study or results page |
| One recurring client question | Client-question answer (FaceTime) | Recommended course of action | FAQ email | FAQ or resource page |
Operating rule. Create the depth piece once, the essay or the Signal interview, and allow the short-form formats to carry it. This is the measured alternative to a dedicated content production day.
10. The 7-11-4 mapping table
The TOP FOUR standard defines the model as seven hours of value, eleven touchpoints and four locations (Social x2, Email, Website). The table shows how selected formats accumulate toward that standard across a month, enabling coverage to be assessed at a glance rather than pursued through volume.
| Location | Formats hosted | Monthly target | Contribution to the seven hours |
|---|---|---|---|
| Social 1 (IG or TikTok) | FaceTime talking-head; myth-correction; quote carousel | 8 to 12 posts | Short clips; saved and re-watched Reels |
| Social 2 (LinkedIn) | Framework reveal; annotated read; mini case study | 8 posts (two per week) | Longer dwell-time video and carousels |
| Laddered sequences; behind the framework | 2 to 4 emails | Sustained reading time | |
| Website | Signal interview and essay; case studies | 1 article plus updates | Depth hours: essays and embedded interview |
Evidential note, to be retained in the document. The 7-11-4 rule is not a Google-published statistic. It was popularised by the marketer Kasim Aslam in an article of 12 March 2024, which attributed the figures to Google research without citation. Analysts have noted that Google never published these numbers directly. The documented research beneath it is Google’s 2011 Zero Moment of Truth study (Google and Shopper Sciences, April 2011, five thousand shoppers), which found that the average shopper used 10.4 sources, up from 5.3 the previous year, and that 84 per cent of shoppers used such sources on the path to purchase. The model should therefore be applied as a planning shape, a means of ensuring consistent, multi-location presence, rather than as an established law.
11. Tracking table
Track what is material and de-emphasise vanity metrics. Platforms now weight saves and shares above likes, and the three-second hold governs whether a video is distributed at all.
| Date | Format | Message | JJ/Sig | 3-sec hold | Saves | Shares | Comments | Enquiries | Energy | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|
Interpretation. Target three-second retention above approximately 65 per cent on formats intended for repetition; below that threshold, the difficulty is usually the hook rather than the content. Saves and shares represent the truest indicator of value. Energy cost should be recorded every time: a format that performs well but consistently costs a 5 is not sustainable and should be used sparingly. Likes and raw views are recorded as context only, never as the measure.
12. Review rhythm
| Cadence | Scope of review | Governing question |
|---|---|---|
| Weekly (15 minutes) | The week’s Video Planner rows, three-second holds and saves | Which format proved sustainable and landed the message? |
| Monthly (45 minutes) | The Teach–Tell–Trust–Invite arc and 7-11-4 coverage | Is presence maintained across all four locations without grasping? |
| Quarterly (90 minutes) | Format verdicts and energy costs across the quarter | Which core formats have earned more room, and which drains should be retired? |
No rush. No panic. No grasping. Calm is a strategy.
13. Recommendations and implementation stages
Stage one, weeks one and two: JagaJaga, private-safe. Run The One Minute Game daily using the FaceTime talking-head only. Do not draw from the wider library at this stage. Threshold for progression: recordings can be reviewed without the impulse to delete, and sixty seconds can be sustained without losing the thread.
Stage two, weeks three to six: format selection introduced. Apply the Section 6 decision path, drawing from core formats only (Tables A to D and F). Publish two to three times weekly across Social 1 and LinkedIn. Threshold for progression: at least two formats consistently clear approximately 65 per cent three-second hold while scoring an energy cost of 3 or below.
Stage three, weeks seven to twelve: The Signal is earned. Once three or more graduation conditions are met, record the first Signal interview using the Six Questions, then ladder it across all four locations per Section 9. Threshold for continuation: saves and shares trending upward month on month, and at least one qualified enquiry attributable to a format.
Thresholds prompting revision. Where a format’s three-second hold remains below approximately 50 per cent after three attempts, retire it irrespective of subjective preference. Where a core format repeatedly costs an energy rating of 4 or 5, reclassify it as Occasional. Where a scheduled slot begins to produce dread, that is the signal to reduce rather than press on: revert to a low-energy core format such as audio over a still, reading aloud, or the quote carousel.
Format-market fit, stated plainly. The highest-leverage combination for this profile is the FaceTime talking-head for practice, The Signal interview as the authority asset, and laddered short clips and annotated reads for distribution. Performative formats are correctly classified as Skip. The evidence indicates that understated, source-backed, face-to-camera formats are what build trust for credible experts; pursuing performative reach would cost both energy and credibility for limited return.
14. Caveats and evidential notes
Formalisation of existing assets. The Video Planner and the One-Minute Content Generator are formalised here from existing assets, the Content Planner and The One Minute Game respectively. Neither previously existed under those exact titles, and naming should be confirmed per Section 2.1.
The 7-11-4 model is a planning shape, not a published law. Attribution to Kasim Aslam (12 March 2024), sitting atop genuine 2011 Zero Moment of Truth research, is stated in Section 10 and should be retained in any client-facing derivative.
Benchmark methodology varies between sources. Socialinsider’s 2026 analysis of approximately six million Reels found that the 45 to 60 second bracket carries the highest engagement rate and the highest median views, at roughly 10,374, more than double the sub-30-second and 180-second-plus brackets. A separate Socialinsider study reports that the 30 to 60 second bracket carries the highest reach rate, at approximately 5.60 per cent. Both are current; both should be treated as directional. Platform-wide Instagram engagement is variously reported between 0.30 and 0.48 per cent depending on the denominator applied. LinkedIn video viewership rose 36 per cent in 2024 to 154 billion views, with video shared twenty times more than other content types, per LinkedIn Creative Labs. YouTube Shorts now averages more than 200 billion daily views.
The 1.7-second impression figure. This figure is widely attributed to Meta, but no primary Meta source was located. The underlying principle, that viewers decide rapidly, is well supported, and the three-second hold is corroborated across platforms. The specific figure should not be presented as a verified Meta statistic.
Source reliability. Two of the internal sources consulted are AI-generated syntheses: the Creative Recovery Guide and the Inside SABI call notes. Both are reliable for concepts and terminology and should be quoted loosely. The primary verbatim spine is the NoGraGra Content Formula, which is an authored document.
Prepared under SABI OS | The MESSAGE Pillar | The Autonomy Code | DK Jonah, The NO GraGra Practice, 2026. Third-party intellectual property is attributed to its owners throughout.
